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Add or Update Company

Add or update a company record, looking it up by LinkedIn company ID (preferred) or by a name plus website fallback. You can set industry, headcount, headquarters, website, tags, custom attributes, external IDs, and notes, with custom attributes merged into any existing values. Fires a company.created or company.updated webhook, and fails if neither a LinkedIn company ID nor a name is provided.

upsert_companyPOST/api/v1/companies

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crispy — bash

Example prompt: Add or update the company Acme Analytics with LinkedIn ID 1441, industry software, 180 employees, and tag it tier-A

{
  "id": "co_8821",
  "name": "Acme Analytics",
  "linkedin_company_id": "1441",
  "created": false,
  "updated": true
}

Permission scope

core

Access

Write

What you can build

Create or enrich account records with firmographics and CRM identifiers

Attach custom personalization variables to a company for campaign messaging

Keep company data in sync by upserting on a stable LinkedIn ID

Tag and annotate target accounts for segmentation and reporting

Parameters

Inputs accepted by upsert_company.

Name	Type	Required	Description
linkedin_company_id	`string`	optional	LinkedIn numeric/slug company ID (preferred upsert key).
name	`string`	required	Company name. Required if linkedin_company_id absent.
industry	`string[]`	optional	Industry tags.
headcount	`number`	optional	Approximate employee count.
employee_count	`number`	optional	Employee count (alias for headcount).
headquarters	`object`	optional	{ city, country, ... }
website	`string`	optional	Company website URL.
tags	`string[]`	optional	Tags for categorization.
custom_attrs	`object`	optional	Custom personalization vars (max 100 string keys, 1KB total). Merged with existing.
external_ids	`object`	optional	Stable third-party identifiers (CRM IDs, enrichment IDs).
notes	`string`	optional	Free-text notes about the company.

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Run LinkedIn workflows from the AI client you already use.

Create your account, connect LinkedIn, create an API key, then add Crispy to your client. Review the docs for supported workflows and safety controls.

Create your account

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