Crispy vs Expandi
The AI-native alternative to Expandi
Pricing at scale
See how Crispy and Expandi compare as your team grows.
| Seats | Crispy | Expandi | You save |
|---|---|---|---|
| 1 seat | $49/mo | $99/mo | $50/mo51% less |
| 5 seats | $245/mo | $495/mo | $250/mo51% less |
| 10 seats | $490/mo | $990/mo | $500/mo51% less |
| 25 seats | $1,225/mo | $2,475/mo | $1,250/mo51% less |
| 50 seats | $2,450/mo | $4,950/mo | $2,500/mo51% less |
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Feature comparison
A side-by-side look at Crispy vs Expandi.
| Feature | Crispy | Expandi |
|---|---|---|
| API endpoints | 164 MCP tools + REST API | 2 (reversed webhooks only) |
| MCP server | Native (built MCP-first) | None |
| Campaign builder | Via AI agents or workflow tools | Visual flow editor (19 actions, 11 conditions) |
| Content publishing & analytics | ||
| Content Intelligence (writing style AI, analytics) | ||
| Outreach A/B testing (SPRT) | ||
| Account health monitoring | LinkedIn Guardian (0-100 score) | None |
| Inbox management | AI-powered urgency scoring | Global Inbox (multi-account) |
| LinkedIn search via API | ||
| Sales Navigator support | Included | Included |
| Safety limits | Guardian auto-throttle + warm-up | Randomized min-max ranges |
| Permission scoping | 4 scopes + scoped API keys | Role-based (admin, member) |
| Signals / auto-import triggers | Via webhooks | Profile visit, company visit, post engagement |
| Native CRM integrations | Open API, connect anything | HubSpot, Pipedrive, Salesforce, Smartlead |
| Multi-channel sequences | LinkedIn + email via integrations | LinkedIn + email (built-in) |
| Data stored on servers | Your choice: managed, BYOS, or stateless | Cloud-stored (no export API) |
| Webhook events | HMAC-signed, retry with backoff | 22 event types (unsigned) |
API endpoints
MCP server
Campaign builder
Content publishing & analytics
Content Intelligence (writing style AI, analytics)
Outreach A/B testing (SPRT)
Account health monitoring
Inbox management
LinkedIn search via API
Sales Navigator support
Safety limits
Permission scoping
Signals / auto-import triggers
Native CRM integrations
Multi-channel sequences
Data stored on servers
Webhook events
The honest comparison
Every tool has strengths. Here is where each one shines -- and where it falls short.
What Expandi does well
Most feature-rich campaign builder
19 campaign actions and 11 branching conditions including ICP filters, email steps, skill endorsements, and event invites. The deepest visual builder in the market.
Signals / auto-import triggers
Automatically add people to campaigns when they visit your profile, company page, or engage with a post. Powerful inbound-outbound hybrid.
Native CRM integrations
Direct HubSpot, Pipedrive, Salesforce, and Smartlead integrations as campaign steps, not just webhooks.
Dedicated IP + email
Each account gets a dedicated IP and native multi-channel support combining LinkedIn with email follow-ups.
Where Expandi falls short
2 API endpoints, no MCP
Expandi only offers reversed webhooks to add leads and pause/resume campaigns. No REST API, no MCP server. AI agents cannot control LinkedIn through Expandi.
Dashboard-only
All automation logic lives in their UI. You cannot build custom workflows, integrate with your own tools, or automate anything outside their campaign builder.
No content intelligence
No writing style AI, no comment intelligence, no post analytics API, no outreach A/B testing. You need Taplio + Kondo for content.
No account health monitoring
No equivalent to LinkedIn Guardian. No auto-throttle when acceptance rates drop. No warm-up program. Safety is manual.
Stores all your data
Contact data, conversation history, and campaign results are stored on Expandi's servers with no data portability API.
Why teams choose Crispy
164 MCP tools (complete LinkedIn API)
Full LinkedIn access for any MCP-compatible AI agent. Outreach, content, inbox, search, analytics. Expandi covers outreach only.
Content Intelligence Engine
AI writing style analysis, comment intelligence with value ranking, content analytics dashboard. Plus outreach A/B testing with SPRT statistical significance. No competitor has this combination.
LinkedIn Guardian
Account health score (0-100) with auto-throttle and auto-pause. Warm-up mode for new accounts. Expandi has randomized limits but no health monitoring.
Your data, your rules
Managed storage, bring your own database, or fully stateless. GDPR-compliant by design. Full data portability.
Which is right for you?
Expandi
Choose Expandi if you want a mature, UI-driven campaign builder with built-in email sequences, Signals triggers, and native CRM integrations, and you don't need API access.
Crispy
Choose Crispy if you need full LinkedIn API access for AI agents, want complete coverage (outreach + content + inbox + search), or need data portability and account safety controls.
Switch from Expandi
Moving to Crispy takes under 10 minutes. Here is how.
Export your campaign data and contact lists from Expandi (Settings > Export).
Sign up for Crispy at crispy.sh -- takes under 2 minutes.
Connect your LinkedIn profile through the dashboard.
Use the import_contacts tool to bulk-import your Expandi contacts: just paste the CSV data and Crispy auto-maps the fields.
Import your do-not-contact list with import_blacklist to preserve your exclusions.
Set up your AI agent or MCP client with your Crispy API key.
Run a small test campaign to verify messaging and safety limits.
Cancel your Expandi subscription once everything is verified.
Ready to switch?
Get started in under 5 minutes. No credit card required for setup.
Start your migrationThe complete LinkedIn API. Ready when you are.
Connect your first LinkedIn profile in under 5 minutes. All 164 tools. Safe limits, warm-up, and full permission control built in.