How do I find good leads on LinkedIn?
Answered by the Crispy team · July 17, 2026
Quick answer
Start from who you want to reach, by role, company, industry, and location, and let Crispy surface matching people from LinkedIn, including who you are already connected to. Then ask it who to approach first.
Finding leads on LinkedIn is not about scrolling, it is about describing who you want and letting the search do the work. The best leads combine two things: they fit your target, and there is a warm-ish path to reach them.
Describe your ideal person
Tell your assistant who you are after, for example heads of marketing at software companies in the UK, or founders of early-stage fintech startups. Crispy searches LinkedIn and hands back matching people with their role, company, and a link to each profile.
Start with warm paths
Before going cold, Crispy shows you who in your existing network fits, and who you already know at the companies you are targeting. A shared connection or a warm introduction lifts your reply rate far above a cold approach.
Let it prioritise for you
Once you have a list, ask who is worth reaching out to first. Your assistant can rank people by how well they fit and how reachable they are, so you spend your time on the best opportunities instead of working through a flat list.
The trick is not more leads, it is the right ones in the right order. Describe your target and let Crispy line them up.
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