Competitor Refugees
Find people posting about or engaging with competing tools. Build a targeted list and run personalized outreach that speaks to their specific pain points.
When to use this recipe
- A competitor raises prices or has a major outage
- You want to target users actively complaining about their current tool
- You see engagement on competitor content (comments, reactions)
- A competitor shuts down a feature your product handles well
Steps
Find competitor users
Search for posts mentioning the competitor, then pull the profiles of people who commented or reacted.
Example prompt
“Search for recent posts mentioning "HeyReach" and pull the profiles of everyone who commented”
Build a targeted list
Create a list and add the most relevant profiles. Filter by job title, company size, and location.
Example prompt
“Create a list called 'heyreach-refugees' and add the commenters who are GTM engineers or sales leaders”
Set up the campaign
Create a campaign with a personalized invite message that acknowledges their current tool and presents your alternative.
Example prompt
“Create a campaign for the HeyReach refugees list with a connection note that mentions I saw their comment”
Monitor and follow up
Track acceptance rates and send personalized follow-up messages to people who accept your connection.
Example prompt
“Check who accepted from the HeyReach refugees campaign and send them a welcome message”
Try it now
Copy this prompt and paste it into Claude, Cursor, or any MCP client connected to Crispy.
Find people who commented on posts about "HeyReach" in the last 30 days, create a list, and set up an outreach campaign with personalized connection notes.
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