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Campaigns

Crispy supports two outreach modes, depending on how much control you want: fully automated sequences, or manual sending with tracking.

Automated campaigns

Set up a multi-step sequence and Crispy handles the rest. Define your steps (send a connection request, follow up when accepted, second follow-up if no reply) and Crispy executes each step at the right time, detects replies, and pauses the sequence when someone responds.

  1. Create a campaign with upsert_campaign (omit campaign_id to create, pass it to update later)
  2. Set the follow-up message on the same upsert_campaign call, this auto-sends when connections accept your invitation
  3. Send invitations with campaign_id attached, Crispy tracks everything
  4. Sit back, follow-ups, reply detection, and sequencing happen automatically

The easiest way to start: just say "run campaign_builder" in Claude and it walks you through the whole setup.

Manual outreach with tracking

Prefer to control every message yourself? Pass a campaign_id when calling outreach tools (send_invitation, send_message, send_inmail) and Crispy tracks the actions for analytics. You decide when and what to send, Crispy only handles tracking.

Campaign tools

ToolDescription
upsert_campaignCreate or update a campaign in one call: omit campaign_id to create, pass it to update name, description, or the auto-send follow-up message
get_campaignFetch campaign state, stats, health, accepted invitations, and outreach config in one call
preview_campaign_launchDry-run a launch to see who would be enrolled and what would send, before committing
confirm_campaign_launchCommit a previewed launch and start the sequence
archive_campaignArchive a campaign (use unarchive_campaign to restore)

Want campaigns to react to outside events (pause on low acceptance, push declined invites to email)? See the integration recipes.